Water is one of the core elements of an outdoor experience. When we are hot rain cools our skin, after a long hike water quenches our thirst and rivers carry our boats to new destinations. Long before the next camping trip, water plays a crucial role in the creation of technical apparel used to embrace the outdoors.
Traditional industrial dyeing processes have remained unchanged for decades. Originally designed to dye cotton and wool, conventional dye processes use super-heated water mixed with dyestuffs and chemicals to infuse synthetic fibers with color. At least 3 gallons of water are needed for each yard of dyed fabric. Consumption of synthetic fibers is estimated at 60 million tons every year.
Water used in textile manufacturing leaves the process tainted with chemicals and polluted. According to the Institute of Public & Environmental Affairs.” China’s textile industry discharges about 2.5 trillion liters of wastewater into its rivers annually.” Consumption of synthetic fibers is estimated at 60 million tons annually.
George Yang, e.dye’s founder, is no longer willing to continue on that path.“ We should correct our behavior and find a solution. One of our company’s core values is to protect nature. We have to challenge ourselves to change.”
Cleaning the water requires fundamentally changing the way fabrics are dyed. Through decades of experience, experimentation and innovation, e.dye has mastered a process called solution dyeing that uses absolutely no water to dye synthetics.
That’s right. No water is used in e.dye’s Waterless Color System process. Not hype, marketing spin and overpromising, but a proven, credible, demonstrable process.
We’re inviting outdoor industry product managers to ask questions and learn how e.dye’s Colorless Water System can benefit their brands. Get in touch at firstname.lastname@example.org or click here
e.dye honors the earth’s water. One company taking a significant step in the right direction, but there’s so much more to do. Will you join us in finding ways to reduce pollution from textile manufacturing?
More reading on the water waste crisis below: